Go‑to‑market for retail technology providers, and due diligence for investors.
London-based. Working across EMEA and APAC.
My background is in customer analytics and data monetisation. For more than a decade I sold those solutions to retailers across Europe and Asia, and ran the go‑to‑market: which markets to enter, who buys and why, and how deals get through a retailer’s buying process. Now I help retail technology businesses do the same.
No. 01
Technology providers
Market assessment, strategy, and go‑to‑market for reaching retailers and consumer goods brands. I bring structure to targeting, with a framework that scores markets and opportunities on fit, size, and likelihood to close.
Buying decisions now involve the retailer’s data and technology teams as much as the commercial team, so I also help you win those conversations. This leads to a scored target list, a market entry plan, and a sales approach your team can run.
No. 02
Investors
Commercial and market due diligence for companies selling data, analytics, or AI-driven technology into retailers and consumer goods brands. I know which claims about capabilities, pipeline, and market size hold up, and which don’t. This leads to a written assessment and a view you can act on.
No. 03
Contact
If you’re working through any of this, send me a note, and we can see if there’s a good fit.